The Marketing Department works to ensure that every use of the Dominican brand reflects the Dominican Ideals and is accessible to all. On this page you will find tools, templates and resources to help accomplish this goal. You may also download the PDF of the Visual Design Guide, which further explains how to use each of the brand elements.
Visual Identity Toolkit
Dominican Color Palette
Blue: PANTONE P 119-7 U, HEX 008EB3, CMYK 86-27-17-0
Yellow: PANTONE P 7-8 U, HEX FFCD00, CMYK 2-20-100-0
Orange: PANTONE P 40-8 U, HEX FF4E17, CMYK 0-80-98-3
Gray: PANTONE P 173-13 U, HEX 4B5054, CMYK 70-60-55-25
Athletics Color Palette
Yellow: PANTONE 124, HEX EAAB00, CMYK 0 28 100 6, RGB 123 171 0
Black: CMYK 0 0 0 100, CMYK (SUPER BLACK) 40 30 30 100, HEX 1E1E1E, RGB 30 30 30
Berthold Akzidenz
is the University's primary typeface for print. When Berthold is not available, please use Futura, Arial, or a sans-serif typeface.
Typography Print:
- Berthold Akzidenz Grotesk-Bold and Bold Italic
- Berthold Akzidenz Grotesk-Regular and Regular Italic
- Berthold Akzidenz Grotesk-Bold Condensed and Bold Condensed
Arial
Our default web serif face is Arial. Arial is widely-available, however, if you must substitute please use a sans-serif font.
Typography Online:
- Arial Bold and Bold Italic
- Arial Regular and Regular Italic
- Arial Narrow Bold and Narrow Bold Italic
Typography Examples
Photographs are the best tool to convey the beauty of the Dominican campus and our dynamic and diverse student body.
The Marketing Department regularly schedules brand photo shoots, as well as staff profile photo shoots throughout the year. All photos used on Dominican marketing material (print and web) should be produced by the Marketing Department.
If your department has specific photography needs, please contact the Marketing Department so we can learn more about your project and how we might support you.
Only official logo files should be used in communications. Please contact marketing@dominican.edu for assistance.
- Business cards *
*Employees must access the University's intranet to access the business card ordering site.
